Senteurs de Fée Philosophy
I assert, maintain and can prove that amongst today’s cosmetics, whether natural, organic or conventional, the Senteurs de Fée range positions itself amongst the best and its performance places it far ahead of its competitors. Why and how can I make such an assertion? I will explain.
Because I’m different, because Senteurs de Fée is different!
I am neither an industrial group, nor a financial institution. I am not l’Oreal ‘because you’re worth it’ having taken over Khiels, Body Shop or Sanoflore and a host of other brands. Nor am I a marketing concept like the skilfully run business symbolised by a bunch of lavender on a Provencal shelf that, albeit remarkable, has absolutely nothing to do with cosmetics: fact that has no importance whatsoever since the consumer has been captured. I am neither bitter nor frustrated; I am simply positioning myself to enable you to understand that I’m in a different business.
Senteurs de Fée is the fruit of my extensive knowledge of plants and flowers, my fascination for the magic and power inherent to plants and my gratitude for the gifts of nature. It is the fruit of experimentation aimed at combining the properties of plants, their health-giving benefits, their performance and their intrinsic energy with our needs and our well-being.
It is the desire to permit you to equally capture that energy and to enrich the idea of beauty care with that of inner beauty advocated by Senteurs de Fée.
I am a passionate artisan with an in-depth knowledge of my field. The Senteurs de Fée range was rigorously put to the test by extremely demanding, tough, uncompromising customers confronted with a range that was totally unknown, didn’t offer samples but yet claimed to give results in a matter of days: Nectar de Rose, Anti-age Duo, Beauty Serum, Revitalizing Mask... At the beginning, they were perplexed by the improbable containers with adhesive labels stuck on by hand but that sold thanks to a very positive word of mouth. Senteurs de Fée would never have survived or developed in the cosmetics universe if my assertions had been contradicted by a lack of competence or quality.
I created these products for myself at first, I was the first to use them and now I have the satisfaction and pleasure of sharing them with you.
Katia Bielli
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